As I’m typing this within the comfort of my TinyMCE editor, I feel sorry for all the folks stressing with the latest WordPress debacle known as WordPress 5 and Gutenberg (aka Gutenbroke). What WordPress is Trying to Do Recently, WordPress 5.0 has caused a dynamic shift in how they envision their default publishing experience to be, all …
The internet is dynamic as hell. The day you rest on your laurels is the day your competitor speeds past you laughing. Google’s mobile-first index will weed out the lazy, and reward the Nostradamus-types…well kinda. What Is Google Mobile First Indexing Google’s Mobile-First Index is when Google uses the mobile version of your website’s content indexing and ranking. …
Some (such as myself) will argue that there needs to be a healthy balance between ‘what you ask’ and ‘to whom you ask it’, however one thing that will never change is that we’re all searching for answers. Why bother humans when we can just ask our phone where we should eat dinner tonight, right? Levity aside, …
When it comes to ranking higher in search engines, one major component is backlinks (websites that link to your website). There are 2 main classifications of links: DoFollow NoFollow Here’s the scoop on both DoFollow and NoFollow backlinks. What’s a DoFollow Link? Here’s an example of what a DoFollow link looks like in HTML: DoFollow links tells …
You might have heard that SEO is on the way out, but businesses, and SEO companies in particular, are just getting smarter about how they use this marketing tool. They simply have to find new ways to use SEO than they used to. Here are some reasons why SEO is not only still relevant but also very …
Your content is what keeps people coming to your site even when they aren’t buying anything. It brings in ad revenue, but it also keeps customers loyal and reminds them that your products and services still exist. If you can keep those people coming to your site and attract new customers there as well, then your business …
How potential customers perceive you and your business can play a huge role in how successful you are. You can spend all the marketing dollars you like, perform effective SEO and still not see regular sales because your online reputation is being damaged online. Maybe it’s bad reviews from people who have used your site or products. …
Are websites really essential for every business? They can be expensive to maintain and even making a decent website is a lot of work, often requiring constant upkeep and a skilled professional to handle some part of the process. Yet it seems like every business, no matter how small, is building a website for their company. Do …
Even if your business is doing really well, it could always do better, right? Pay-Per-Click Advertising (or PPC) is a superb way to boost your sales and reach a wider audience. If you are already bringing in organic traffic through SEO, and you feel like you have reached your peak there, then why not expand out into …
A lot of the work done through SEO is designed to bring people to your website and make your site more visible. But once you get them there, you want to make sure that those visitors become paying customers. How successful you are at turning visitors into customers is known as Conversion Rate Optimization (CRO). It involves …